CASE STUDY:
Pack Life LA
Private and virtual dog training programs in the areas of dog psychology, pack walks, boarding and training
DESIGN OBJECTIVE: Branding, Squarespace Design & Development, Social Media Curation, Swag, eBook Collection, Membership Organization
Pack Life LA is a company that offers dog psychology and pack walks, as well as boarding and training. The founder, Samantha Johnson, was a lead trainer for Cesar Milan’s courses at the Dog Psychology Center in Santa Clarita, California. Currently she runs her business and serves as head trainer for Marley’s Mutts Pawsitive Change prison program.
THE RESULTS
Online Sales + 292% mo/mo
Website Traffic +72% yr/yr
Training eBook Collection
Brand Effect created a series of 5 training eBooks for Pack Life LA’s membership program. Refined layouts allow readers to focus on what’s most important: the content.
Swag
Custom tees, sweats and totes created with a goal of furthering the brand experience to gender-neutral apparel.
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