CASE STUDY:

Honeycat

Minimalist, everyday, delicate jewelry

 
 

DESIGN OBJECTIVE: Social Media Advertising, Photoshoot Production

Honeycat wanted to develop a more robust social media ad strategy to get more “add to carts”. 

This project is ongoing work in progress as we update imagery and ads monthly.

 
 

Ad Series One

 

minimalist. meaningful. affordable.

Part One of a video ad series, showcasing the brand essence through close up videography of the product.

 

effortless. classic. quality.

Part Two of this video ad series, running on both Instagram and Pinterest.

 

Photoshoot Direction + Styling

Photographed by Folchi Creative, produced, directed and styled by our team. The goal of this photoshoot was to create imagery inspired by the holiday season, to use in a holiday campaign.

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 Ad Series Two

Jewelry for All Day Everyday

Part One of a video ad series, showcasing brand essence through close up product videography.

Product Showcase: Mood Ring

Part Two, running on both Instagram and Pinterest, highlighting a specific jewelry item.

Mood: Stacked & Studded

Part Three, expanding on the brand story, showing a full realm of products and how to wear them.

 Holiday 2021 Campaign

EarlyBird Weekend

Part One of a video ad series, promoting product as an earlybird sale.

Cyber Monday

Part Two, highlighting Cyber Monday deals.

Cyber Weekend

Part Three, furthering the sale promotion. All ads were run on Instagram an Pinterest.

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