Share any relevant background or research on the market landscape within your industry.
Summarize what your organization aims to achieve.
What is your purpose? Why does your organization exist?
What makes your brand different from your competition? What is the value you provide that is unique from others?
Who is your target audience? What motivates them? What do they care about?
List a few adjectives that describe your brand. What is your brand's personality?
Example: Forward Thinking, Innovative, Efficient
How do you envision your organization in 1 year, 5 years or 10 years from now? Does it include any services that you do not currently offer?
List brands or sites that inspire you related to this specific project; Purpose is to communicate your vision.
Must-have design elements. Example: Needs to include a crest
What do you need from us? Examples: Logo, Brand Guideline, Email Signature, Webpage, etc.
